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Ling, F Y Y (2003) Managing the implementation of construction innovations. Construction Management and Economics, 21(06), 635-49.

Naim, M and Barlow, J (2003) An innovative supply chain strategy for customized housing. Construction Management and Economics, 21(06), 593-602.

Ozaki, R (2003) Customer-focused approaches to innovation in Housebuilding. Construction Management and Economics, 21(06), 557-64.

  • Type: Journal Article
  • Keywords: Customer satisfaction; good service; good communication; customized house design
  • ISBN/ISSN: 0144-6193
  • URL: https://doi.org/10.1080/0144619032000134093
  • Abstract:

    Customer focus has become a catch phrase not only in the service industry but also in the housebuilding industry. Furthermore, UK speculative housebuilders have increasingly been searching for ways to be more customer focused. This study, through an analysis of the concept of customer satisfaction in the service industry, identifies three key aspects in customer focus that may be applied to the housebuilding industry: good service, customized house design on top of quality products, and good information flows between customers and the housebuilder and within the company. This paper explores how these key issues are dealt with in UK speculative housebuilding in two empirical studies to search for ways forward.

Salter, A and Torbett, R (2003) Innovation and performance in engineering design. Construction Management and Economics, 21(06), 573-80.

Seaden, G, Guolla, M, Doutriaux, J and Nash, J (2003) Strategic decisions and innovation in construction firms. Construction Management and Economics, 21(06), 603-12.

Sexton, M and Barrett, P S (2003) A literature synthesis of innovation in small construction firms: insights, ambiguities and questions. Construction Management and Economics, 21(06), 613-22.

Sexton, M and Barrett, P S (2003) Appropriate innovation in small construction firms. Construction Management and Economics, 21(06), 623-33.

Towill, D R (2003) Construction and the time compression paradigm. Construction Management and Economics, 21(06), 581-91.

Whyte, J (2003) Innovation and users: virtual reality in the construction sector. Construction Management and Economics, 21(06), 565-72.

Winch, G M (2003) How innovative is construction? Comparing aggregated data on construction innovation and other sectors - a case of apples and pears. Construction Management and Economics, 21(06), 651-4.